Build a Culture That Drives Cashflow.

Trust, engagement, and alignment are not intangible—they’re measurable. The BITE7 Framework gives you the tools to create a culture that attracts the right people, repels the wrong ones, and performs with precision.

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Try the Free BITE7 Survey Demo

Most businesses have a system. But people problems persist.

You’ve Got the Tools, But Not the Trust
Operating systems like EOS® are powerful—but trust breakdowns still block momentum.

Engagement Feels Slippery
You can’t improve what you can’t measure. Culture shouldn’t be guesswork.

The Wrong People Stick Around
Disengaged team members cost more than they produce. BITE7 helps you attract and retain better.

A Simple System to Diagnose and Drive Cultural Performance

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1. Run the BITE7 Survey
Gather responses aligned with the Seven Critical Needs.

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2. Get Your BITE Index™
See your scores and compare against benchmarks.

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3. Map to Your Operating System
Use tools you already have (like EOS®) to take action.

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4. Make the Promises. Keep the Promises.
Create alignment that drives results.

Meet the Real Drivers of Buy-in, Inclusion, Trust, and Engagement

The Seven Critical Needs

  • To Belong – Core values & skills match

  • To Believe – Strategic clarity & trust in leadership

  • To Be Accountable – Role and purpose alignment

  • To Be Measured – Transparent performance feedback

  • To Be Heard – Communication flows and inclusion

  • To Be Developed – Growth & opportunity pathways

  • To Be Balanced – Health, time, and compensation

"Simple, measurable, actionable."

“I want to highlight Gino Wickman’s endorsement of this book and process. Gino is the master of simplifying that which is complex, getting to the root of the issue. His endorsement is a nod to Walt creating something that is simple, measurable, and actionable.

“Businesses are naturally complex and, as you grow and add people, it becomes exponentially more complicated as each individual brings their own flavor to your culture. In Attract or Repel, Walt has simplified that complexity by providing a simple recipe to mix and harmonize all the flavors. It is the Seven Critical Needs and BITE Framework that any entrepreneurial leader can use to make their organization more efficient, effective, and enjoyable!”

—Joe Paulsen, Expert EOS Implementer

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Maximize EOS

“When you connect your EOS tools to the BITE7 Framework, everything clicks—people start believing, trusting, and performing at a whole new level.”
— Jonathan Smith, Expert EOS Implementer

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"Measurable EBITDA improvements."

“We used the BITE7 system and our EBITDA went from 1.2% to 7.6% over 18 months.”
— Case Study: “Two Apples” – MB

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Gino Wickman

“Walt has written a great book on how to measure organizational Trust, Courage and Employee Engagement. If measurable organizational health is important to you, this is the book to read.

—Gino Wickman, author of Traction and The EOS Life

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"Work on it together, improve it together."

“A fantastic read with philosophical commonsense advice and practical approaches and tools to inject a high level of employee engagement, trust, buy-in, and courage—a true competitive advantage in your company.

“When everyone knows how and why we are measuring something, we can work on it, improve it together. Now we have a way to measure organizational trust, courage, and engagement, and we can work on it.”

—Alex Freytag, coauthor of Profit Works and Expert EOS Implementer

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